About
Emily Alvarez is a multifaceted creative based in Los Angeles, California. She has an extensive background in PR and Influencer Marketing, having served as the Head of Brand Strategy for a leading public relations agency. Her core focus centers on cultivating and nurturing client relationships while driving brand awareness fueled by her innovative ideas, diligence, persistence, and exceptional interpersonal communication skills. With an expansive network of editorial and designer connections that she has meticulously curated throughout her career, Ms. Alvarez expertly leverages and optimizes client exposure on a global scale.
In her capacity as a stylist and producer, she rapidly established a notable portfolio by styling A-list celebrities for highly esteemed magazines worldwide. Her distinctive styling approach and discerning eye have garnered recognition on radio shows, news outlets, and talk shows. Furthermore, she has successfully orchestrated the production and styling of numerous magazine covers, Times Square billboards, and commercial brand campaigns.
Delving further into her expertise, Alvarez's impact on Influencer Marketing is genuinely noteworthy. Steering influencer campaigns for the premier Latin music festival, Baja Beach Fest, she achieved over 107 million impressions through close collaboration with influencers and their teams. Importantly, her influence extended to overseeing the largest influencer roster within the influencer marketing department of Fashion Nova, one of the foremost fashion brands globally, boasting a roster comprising 257 influencers.
FEATURED MEDIA
Resume
Experience
Fashion Nova
Influencer Marketing Account Specialist
January 2023 - Present
Fashion Nova
Influencer Marketing Account Specialist
Direct influencers’ content creation to generate maximum engagements
Manage and engage with over 250 talent, influencers, and celebrities daily
Spearhead ideas for campaigns to showcase new collections and increase brand awareness
Manage and update details in an internal Influencer databases
Responsive to the nature of campaign execution and talent, influencer, and celebrity response times
Share industry and Social Influencer updates with cross functional department partners
Stay up to date on pop culture and up and coming trends across social media
Keep Detailed account of deliverables from all social media platforms
Burgerrock Media PR and Production
Lead Producer, Head of Brand Strategy
November 2020 - January 2023
Produce and style weekly editorial shoots
Work closely with celebrity talent and style them to highlight their individuality and garments
Sourcing props, create mood boards, and set building/design
Booking talent, creatives, and shoot locations
Place clients’ brands on talent to maximize brand exposure
Direct glam team, photographer, videographer and models
Make photo selections and submit to international editorial publications
Create itineraries and call sheets
Run in-house photo studio and PR showroom by managing company calendar, maintaining orderly studio, overseeing daily operations, as well as creating and implementing organizational infrastructure
Send and write company pitches to secure sponsors, new clients, magazines and celebrity placements
Connect with talent management, PR agencies, and international editorial publications to negotiate contract terms and coordinate projects with celebrity talent
Oversee company magazine editing, pitching, articles, and reporting
Social media coordinating to increase insights by running client and company accounts with branding strategies, original and engaging content creation, and facilitating collaborations
Event/Press coordinating for client grand openings, red carpets, and trunk shows
Baja Beach Fest - “Number one Latin music festival in the world”
Influencer Marketing Coordinator, Contract
January 2022 - September 2022
Connect with influencers and talent management agencies to promote the festival across social media platforms
Set and enforce contract and deliverable guidelines to reflect company image
Record and deliver influencer insights to marketing team
Invite and connect with press outlets to report on festival experience
Generate over 107 million social media impressions